A Sweet Social Offering for Splenda

Splenda x GAIN Creative Studios

Splenda is the most recognisable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets since its launch in 1992. With an extensive product list and global presence, Splenda has been working with GAIN Creative Studios for the last two years as their Social Agency.

GAIN Creative Studios manage the European social networks for Splenda, from content strategy, to creative production and design, through to their community management. The channel content is mapped out to include content covering key calendar dates, recipes, promotions, gifted influencer collaborations and more.

Having worked with the Splenda team for a number of years, Creative Studios have since developed a consistent look and feel for the brand, resulting in a thorough social guideline document to give the content a succinct look and feel, no matter the pillar/stream. This fresh approach has seen increased levels of interaction across all platforms with audiences engaging with the bright and colourful content throughout the year.