Digitalising the authoritative voice on the motor racing world.

Motorsport Magazine x Eleven Miles

Motor Sport Magazine is an iconic publication is an iconic publication that has been running since 1924. They have a complex subscription model where users are able to purchase physical and/or digital magazine subscriptions. So translating their print brand attributes into a digital and online format was certainly a challenge.

The result is an editorial-led site that feels just like browsing a physical magazine. Managing such a variety of content and articles, we wanted to provide MotorSport with flexibility to create different article styles. With over 2000 different subscriptions combinations available, it was our job to provide a strong sign-up process and had to ensure that the site gave users as much flexibility as possible.