eCommerce website for a world-renowned food blogger.

Deliciously Ella x Eleven Miles

Ella Mills is the founder of the wildly popular food blog Deliciously Ella, where she shares her approach to healthy eating. With an abundance of inventive recipes, it wasn’t long before she had a following which has grown exponentially and gained global recognition.

Ella brought out the first of her hugely successful cookbooks in 2015 – and it became the fastest selling cookbook in history. To reflect her success, the Deliciously Ella website needed to consolidate two sites so that Ella’s blog, eCommerce store and online presence for her MaE Deli locations would sit on one domain moving forward. Making it easier to highlight different propositions under a single unifying brand and maintain a single codebase going forward.