Why it could only be Barbour

Barbour x Eleven Miles

For close to a decade, Eleven Miles has been Barbour’s lead creative partner, helping establish them as one of the world’s most loved premium lifestyle brands.

Working closely with the team at Barbour, we’ve shaped the strategic and creative direction for the brand, creating everything from brand campaigns like ‘It Could Only Be Barbour’ and ‘The Barbour Way of Life’, through to compelling and scroll-stopping social content. We’ve also developed and produced their award-winning Christmas campaigns and built strong relationships with key retail partners through well-executed collection campaigns and assets.

In the period we’ve worked with Barbour, their family-owned business has gone from strength to strength. Brand affinity is stronger than ever and key categories like clothing, footwear, accessories and dogs have all seen vast growth.