Eleven Miles of Social…Issue 8
Expect the latest on social media news, features and updates across all platforms, with insight from our in-house social team to help you stay up to date and on trend.
Pinterest Announces New Partnership with Media Company Tastemade
Pinterest has announced a new partnership with modern media company, Tastemade. The new partnership will see Pinterest and Tastemade work together to scale creators, content series and live streaming on the platform. On Pinterest, Tastemade Pins drive 200% more saves than the average Pin. The new partnership means Pinterest will be able to tap into their global video platform and creator community to create a wider variety of content and highlight more Pinterest and Tastemade creators.
Read more here.
LinkedIn Adds More Tools to Creator Mode
Linkedin has announced a number of new features for Creator Mode to help creators on the platform build and engage their audiences. This includes expanding Audio Events to all creators using Creator Mode who meet LinkedIn's community policies of being safe, trustworthy and a professional provider of content. They are adding the capability for users to include a URL in their profile header for users to learn more about the user or their brand, adding more ways to gain followers through the likes of Follow buttons in the feed, plus more.
Read more here.
TikTok's Role in the Consumer Purchase Journey
Martha Lynn, Social Media Manager, Eleven Miles
Emerging research is helping businesses understand TikTok’s role in the consumer purchase journey. Working with the researchers, Material, TikTok’s latest insights demonstrate the value of word of mouth in the platform's unique 'infinite loop' retail path to purchase. TikTok outlined earlier this year how the infinite loop retail path meets consumers where they want to be met, which TikTok says is not in the traditional marketing funnel. From discovery to participation, the infinite loop is powered by an inspired and active community.
The latest research shows that almost three in five users discover new brands and products on TikTok, and their users are twice as likely to recommend a product or service they've discovered on TikTok. Users are also 15% more likely to use the platform to research brands or products (and 55% already do so!). And the purchase journey doesn’t stop in-platform, over half of the users go on to research the product online or in person. Brands can leverage these insights with always-on paid advertising campaigns to get their product in front of active TikTok users. Brands should also consider partnering with creators to amplify their reach and drive discovery and consideration.
Read more here.
Instagram Adds Option for Users to Pin Posts on Their Profile
Instagram has added the capability for all users to pin up to three posts or Reels to the top of their profile. In the three dots menu at the top right of a post, users will now see an option to 'Pin to your profile'. On selecting the option, the post will appear at the top of the user's profile grid.
Read more here.
Pinterest Adds New Advertising Tools
Pinterest has announced two new advertising formats, Idea ads and Idea ads with paid partnership. Idea ads are an immersive, multi-page ad format where advertisers can use image and video content to showcase ideas in action. Idea ads with paid partnership means brands can partner with creators on the platform to create Idea ads. The paid partnership tool will now also be available for creators on Pinterest so they can easily tag brand partners in their content. These tools are available in over 30 countries around the world.
Read more here.
TikTok Launches TikTok Avatars
TikTok has launched TikTok Avatars, created as a way for users to express their individuality on the platform. In the effects section of the app, users can search for the Avatar effect where they can customise the Avatar through hairstyles, accessories, piercings and makeup. TikTok has outlined how it has built the feature to be inclusive, from outfits, skin tones and hair colour down to texture and will continue to improve the experience to ensure it is representative of all users on the platform. Once the Avatar has been created, users can then record videos and when the user moves, the Avatar will mimic their motion.
Read more here.
Make sure you stay up to date on all of our latest news, including industry updates, insights from our team, a snapshot of life inside Eleven Miles, and so much more.