Celebrating louder this holiday | Dr. Martens x Eleven Miles
Eleven Miles’s collaborations with Dr. Martens deliver vibrant, image-led campaigns that capture the attitude of both the iconic boots and their wearers.
Our latest brief was to embrace this anarchic energy and to build upon an existing campaign tagline ‘Celebrate Louder’ ahead of the 2021 party season.
We delivered a toolkit of photography and animated stills that reimagined the carefree hours of an after-party, capturing the 19 strong collection in an environment where self-expression and loudness is encouraged, all in signature DMs style. If ever there was a time for a touch of nostalgia, it’s now. And who better to look to than the glamorous yet hedonistic New Romantics of the 80’s.
Eleven Miles concepted, cast, styled and directed the new Celebrate Louder campaign, photographing and filming a collection filled with retro reminiscence and a strong brand presence that commanded a room back in the 80s – and still does today.
The campaign has been rolled out globally, in the US, Australia, China, Japan and beyond, in-store, online and on social media and signalled the wearers’ return to the party scene after being locked down for nigh on 18 months.
We’re currently collaborating with Dr. Martens on yet another epic collection, and will be sharing news of this work soon. In the meantime, preview more of our work with DMs here.
